References Hannah Meyer - ManagerManager of Titletown Marketing and Digitalmeyerh@packers.comJackie Krutz - ManagerDirector of Titletown Developmentkrutzj@packers.comDr. Jessica Thompson - ProfessorAssistant V.P. of Sustainability at NMUjessitho@nmu.eduDr. Sara Potter - Professor Professor of Communication Studiessapoggi@nmu.edu