Resume

Experience

Digital Strategist, Central Michigan University — July 2024 - Present

Titletown Marketing Content Intern, Green Bay Packers — May 2023 - June 2024

• Developed and managed digital content for the Green Bay Packers and Titletown Development, contributing to a 17% increase in followers.

• Collaborated with internal teams and external partners to create a cohesive digital content strategy.

• Produced media kits for the PR team and managed updates for community development websites.

• Shot, edited, and organized photos for online platforms and digital asset management.

• Responded to fan inquiries and captured events through photography.

• Assisted with digital marketing material placement and analytics reporting.

Social Media Coordinator, 231 West Patisserie — February - August 2022

• Created weekly content, doubling audience engagement after the first post.

• Engaged directly with customers, addressing inquiries and maintaining the business’s tone and voice.

• Managed content calendar and ensured timely postings.

Social Media Coordinator, Día de Los Tacos — February - August 2022

• Executed social media strategies, posting daily content and increasing audience engagement.

• Communicated with kitchen staff to gather information on specials and events for accurate posts.

• Enhanced brand presence through creative and consistent social media campaigns.

Vice President of Member Services at Public Relations Student Society of America (PRSSA) — 2021-2023

• Developed and implemented member engagement and retention strategies.

• Organized events to foster community and collaboration among members.

• Worked with PRSSA leaders to enhance member benefits and opportunities.

Barista, 231 West Patisserie — May 2021 - May 2023

• Crafted custom espresso beverages and provided exceptional customer service.