Experience

Digital Strategist, Central Michigan University — July 2024 - Present

• Write and edit web copy for academic programs and degree pages; plan, draft, and publish blog posts and student-facing articles

• Optimize pages and blogs for SEO and conversion: metadata, headings, internal links, clear CTAs, scannable layouts

• Enforce accessibility and inclusive language standards (alt text, link labels, plain language); remediate issues flagged by Silktide

• Refresh and redesign pages to improve clarity, navigation, and task completion

• Manage intake and workflow in Wrike; set priorities, coordinate reviews, meet deadlines

• Collaborate with the social team to promote web and blog content; supply captions and assets

• Liaise with developers on bugs and enhancements; write clear tickets, validate fixes, close loops

• Lead Sitefinity, .NET Core migration; build training, deliver sessions, and document playbooks

Titletown Marketing Content Intern, Green Bay Packers — May 2023 - June 2024

• Developed and managed digital content for the Green Bay Packers and Titletown Development

• Collaborated with internal and external partners to create a cohesive digital content strategy

• Produced media kits for PR team and managed updates for community development websites

• Shot, edited, and organized photos for online platforms and digital asset management

• Responded to fan inquiries and captured events through photography

• Assisted with digital marketing material placement and analytics reporting

Social Media Coordinator, 231 West Patisserie — February - August 2022

• Created weekly content, doubling audience engagement after the first post

• Engaged directly with customers, addressing inquiries and maintaining the business’s tone and voice

• Managed content calendar and ensured timely postings

Social Media Coordinator, Día de Los Tacos — February - August 2022

• Executed social media strategies, posting daily content and increasing audience engagement

• Communicated with kitchen staff to gather information on specials and events for accurate posts

• Enhanced brand presence through creative and consistent social media campaigns

Vice President of Member Services at Public Relations Student Society of America (PRSSA) — 2021-2023

• Developed and implemented member engagement and retention strategies

• Organized events to foster community and collaboration among members

• Worked with PRSSA leaders to enhance member benefits and opportunities